A growth marketing consultant who answers to revenue.
A growth marketing consultant finds the repeatable engine behind acquisition and revenue — which channels, offers, and funnel steps actually compound — and builds the strategy to scale them. Firefly does this for consumer, lifestyle, and hospitality brands, with every result verified to source.
Start with a free auditA real human review of your marketing, delivered in two business days. No pitch attached.
What a growth engagement covers
Growth work is full-funnel by definition — acquisition alone is just expensive traffic if conversion and retention leak. A Firefly growth engagement maps the funnel end to end and puts a number on each stage before deciding where to push.
- Channel economics — blended and per-channel CAC, what each channel can scale to, and where the next dollar goes.
- Conversion architecture — the path from first touch to purchase, and the steps quietly bleeding customers.
- Retention & lifecycle — email, loyalty, and repeat behavior; growth you keep instead of re-buying.
- Offer & positioning tests — the message and offer experiments that move rates, run as experiments.
- Measurement — attribution good enough to make the next decision, not a dashboard for its own sake.
Growth consultant vs growth agency
| Growth consultant | Growth agency | |
|---|---|---|
| What you buy | Strategy, prioritization, accountability | Campaign execution & media management |
| Typical cost | $3k–$8k/mo advisory | retainer + % of ad spend |
| Incentive | Revenue growing | Spend continuing |
| Best when | Levers unknown, CAC rising | Levers known, hands needed |
Growth, proven in the category
These are verified, source-checked results from Firefly engagements with consumer and hospitality brands — the categories this practice specializes in:
- Boqueria +73% private-events revenue YoY · Tripleseat
- Two Boots +12% same-store net sales YoY · Toast POS
- Paperchase +69% website visits YoY · GA4
Verified to source — Tripleseat, Toast POS, GA4 — year over year, same-store where relevant. Boqueria's paid reach also grew +49% on essentially flat spend — the kind of efficiency a growth lens finds.
How it works
- 1 · Free audit — a senior review of your funnel and channels: the three highest-leverage growth gaps and what they're worth. Two business days.
- 2 · Growth strategy — channel economics, funnel fixes, retention plan, and a prioritized 90-day experiment roadmap.
- 3 · Advisory or embedded — monthly growth direction, or embedded leadership as a fractional CMO. See also marketing strategy consulting and the cost guide.
Frequently asked
What does a growth marketing consultant do?
A growth marketing consultant finds the repeatable engine behind new-customer acquisition and revenue — which channels, offers, and funnel steps actually compound — then builds the strategy and measurement to scale them. The focus is the full funnel and lifetime value, not one channel's vanity metrics.
How is growth marketing different from regular marketing?
Growth marketing treats the whole funnel as the product: acquisition, conversion, retention, and referral, run as measured experiments against revenue. Traditional marketing often stops at awareness and leads. In practice the difference is accountability — growth work is judged on customers and dollars, not impressions.
How much does a growth marketing consultant cost?
Typical market rates run roughly $100–$300 per hour, with monthly advisory retainers commonly in the $3,000–$8,000 range and larger embedded engagements above that. Cost tracks seniority and scope. These are market ranges, not a Firefly quote — Firefly scopes pricing per engagement after a free audit.
Growth consultant vs growth agency — which do I need?
A consultant gives you the growth strategy and the accountability; an agency gives you campaign execution. If you don't yet know which levers matter, buying execution first is expensive guesswork. The usual sequence: consultant finds the levers, then your team or an agency pulls them under the consultant's direction.
When is a growth marketing consultant worth it?
When acquisition has stalled or gotten expensive and nobody can say which lever to pull next; when paid spend rises but blended CAC keeps climbing; or when retention is leaking the growth acquisition buys. If your growth conversations are opinions rather than experiments, a consultant pays for itself quickly.
Do you execute campaigns too, or only advise?
Firefly leads strategy and can embed as a fractional CMO to own the marketing function — direction, team, agencies, and the number. Campaign execution is directed rather than replaced: your team or agencies run the plays, with the strategy, briefs, and measurement coming from Firefly. That keeps accountability clean.
Find the levers before you spend on the pulling.
Start with a free audit. A senior marketing leader reviews your funnel and channels, sends back the highest-leverage gaps, and the engagement is scoped from there — no obligation.
Get your free audit