The Firefly Brief
Weekly marketing intelligence for hospitality & small businesses.
One growth story from a real brand, the verified number behind it, and one thing you can act on this week. No invented case studies — if a number appears, I can show you the system it came from.
What you get, every week.
One growth story
A real brand, a real number, and what actually moved it — not a generic marketing tip.
The verified number behind it
Every stat is sourced — POS, booking platform, or analytics — named in the issue. No invented case studies, ever.
One thing you can act on
Each issue ends with something you can do this week, not a 12-step framework you'll never open.
Why trust the numbers
Every case study is sourced. Always.
A sample of what's shown up in past issues — pulled straight from the client's own POS, booking platform, or analytics account, never estimated.
+12% Two Boots — same-store net sales YoY (Toast POS)
+73% Boqueria — private-events revenue, $2.09M → $3.61M (Tripleseat)
2.78× Da Andrea — Instagram-to-site conversion (Meta)
+69% Paperchase — website visits (GA4)
Read by operators, not marketers.
Tuesday mornings, before service. Free, always. Unsubscribe in one click.